Orloj Absinth

The task was to develop a label design for the traditional Czech absinthe.



It is not a secret that the Czech Republic is famous for its absinthe. Plenty of tourists come here every year to try this mystical beverage. Prague, the capital of the country, is known for its astronomical clock, Orloj. It was installed in 1410, which makes it the third-oldest astronomical clock in the world.



Once two alcohol producers decided to collaborate and craft a new high-quality edition of absinthe. They brought the traditional Czech absinthe recipe and the medieval symbol of the capital together – this is how new astronomical absinthe called "Orloj" appeared. This combination became the main inspiration for the label design.



The body label is divided into three parts. The first one establishes the mood of the label, the second contains all the technical information, and the third one forms the logo block, which connects the other two parts. The central area of the label is dedicated to the main theme of the product: astronomical absinthe. It is represented by a wormwood leaf surrounded by the constellations in the starry sky. The linear style of the illustration was chosen to support the sense of an astronomical study of the product. This composition serves as a metaphor for the discovery of a new product in the universe of absinthe producers.