2021 | Professional

MUSE Design Awards Gold Winner

Roly-Poly Skin Care Series

Entrant Company

SHANGHAI CHICMAX COSMETICS CO. LTD

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

"Roly-Poly" is an efficacious skin care series designed for infants and young children, focusing on tackling the problem of their fragile and sensitive skins.

The shape of the bottles was inspired by a favorite toy for babies, roly-poly, which is cute and fun with a tenacious toughness, implying the wish that your babies would grow up confident and brave. When tilted, the ultra-low center of gravity design could make the products automatically return to the upright position, eliminating the shortcomings of traditional products that may encounter tipping and falling due to improper placement; the whole set of bottles are rounded, which are very children-friendly, enhancing the beauty of the products while also avoiding possible injuries that might be caused to children by their accidentally bumping into the products; meanwhile, the roly-poly design itself could also be a fun and educational toy for babies, which is a practice of the concept of environmental sustainability.

In terms of the shape of the caps, a distinction is made between a lift-off cap and a screw-on cap according to the efficacy of the products. The iconic cap has a crown shape printed in a convex way, symbolizing the unique status of a baby in its family and the strength of the brand as a leader of the industry.

Based on the concept of caring for the skin of babies and children with natural ingredients, the color combination of the packaging for all the products adopts the refreshing and bright blue and white, highlighting the natural, pure and non-additive nature of the products, which fits the the efficacy brand positioning.

Credits

Vice President
Jiaxi Lu
Director of New Product Creative Center
Beibei Li
Vice Design Director
Jiahui Zhou
Senior Product Designer
Tianjian Zhang
Product Designer
Miaomiao Dong
Deputy Director of Process
Zhi Yan
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