2021 | Professional

MUSE Design Awards Silver Winner

Nutro Rebrand

Entrant Company

Clarkmcdowall

Category

Packaging Design - Rebrand (NEW)

Client's Name

Nutro Mars Wrigley

Country / Region

United States

Nutro is a pioneer in pet nutrition with a long history of making high quality natural pet food. Powered by the philosophy of Feed Clean, Nutro was preparing to make the leap from specialty pet food to mass market.





Working closely with both the Mars Petcare team and their partners, we manifested codes and cues across packaging and beyond, clearing a path for Nutro to become a category leader.





Nutro switched channels with clarity and purpose—not just as a specialty food, but as a pioneer in pet care and nutrition. A fresh identity and design system made their point of differentiation crystal clear: Nutro’s power was in its ingredients and purposeful pairings.

Credits

Creative Director/Clarkmcdowall
Adrienne Muken
Designer/Clarkmcdowall
Audra Schroeder
Brand Manager/Mars
Mark Fannin
Senior Marketing Director/Mars
Melodie Bolin
Brand Manager/Mars
Ellora Gupta
Senior Associate Brand Manager/Mars
Jason Wu
Senior Global Brand Manager/Mars
Kristin Ohaus
Global Portfolio Lead and Brand Builder/Mars
Mindy Barry
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