Nutro Rebrand

Nutro is a pioneer in pet nutrition with a long history of making high quality natural pet food. Powered by the philosophy of Feed Clean, Nutro was preparing to make the leap from specialty pet food to mass market.



Working closely with both the Mars Petcare team and their partners, we manifested codes and cues across packaging and beyond, clearing a path for Nutro to become a category leader.



Nutro switched channels with clarity and purpose—not just as a specialty food, but as a pioneer in pet care and nutrition. A fresh identity and design system made their point of differentiation crystal clear: Nutro’s power was in its ingredients and purposeful pairings.