Palmolive Rebrand

An iconic household brand, Palmolive dishwashing liquid has long been a trusted cleaning product that consumers can rely on to get the job done. With the growth of 'natural' brands in the homecare category and shifting consumer expectations, Palmolive was losing relevance and failing to connect with the consumer. They would need to be a brand that could live in an eco-friendly world, inspiring optimism for everyone.



With a new commitment to making a positive impact on people and the planet, our challenge was to modernize Palmolive’s identity and packaging in a way that could signal change, while still maintaining its strong heritage and reputation for making a product that works.



Our work included a refreshed visual identity, brand architecture, packaging design, website and brand expression across their 360 degree ecosystem.