2021 | Professional

MUSE Design Awards Gold Winner

潮跃扬中

Entrant Company

五克氮(上海)创意设计工作室

Category

Packaging Design - Other Packaging Design

Client's Name

Yangzhong City Government

Country / Region

China

食盒里的春江花畔





因“河豚美食节”衍生的旅游文创礼盒,整体概念以”中式食盒”为基,用多层食盒的巧妙构思,引领视者层层细品。





第一层-顶盖VS纸雕灯


既是盖子又兼具展示功能的纸雕灯,将扬中依水而兴,融入血脉的水精神、标建、文化符号,隐现在水潮之中;打开蓝紫色渐变灯带,宛如水波中流动着城市的简史微影。





第二层-四福齐临VS 纪念手办


精致的“福签”中掩映着暖春里的亭台与浪潮;特色的“福具”,精致易携;被誉为长江三鲜的河豚、鲥鱼、刀鱼,化身“福包”,为你带来“一团和气”、“鲥来运转”、“日赚千刀”;河豚还化作”福袋”香囊,包裹着满满的福气秧草(扬中特色的幸运草)!





第三层-盛宴之髓VS礼遇食客


河豚鱼干被郑重放置于底层,我们希望将扬中的美食与美景打包,用这份独特而精致的文化之美礼遇更多中华寻味人。

Credits

主创设计(Lead designer)
奚晨祥
创作总监(Creative director)
张辰凌
策划(Planner)
四哥
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