2021 | Professional

MUSE Design Awards Platinum Winner

Orange Photography Suzhou Art Center

Entrant Company

Scope Design

Category

Interior Design - Exhibits, Pavilions & Exhibitions

Client's Name

Orange Photography

Country / Region

China

In this design concept, the designers combine minimalism with the form of an art gallery to design and conceive, so as to break the original modern light luxury style. They design the front hall as a casual art gallery to edify the guests' artistic aesthetics for wedding photography, hoping to make them feel that Orange Photography is not only a place to take wedding photos, but also a work of art that blends into space. In addition, their newly upgraded brand mascots-orange bear and brand symbolic color-fluorescent orange are applied in the space, so that the entire space can have a new brand culture which only belongs to Orange Photography.





In the aisle leading to the reception area in the front hall, we placed an orange space capsule in the corridor with a circle of line lights. The guests come to the reception area through it, as if they have gone through a time and space shuttle. Here we used a lot of space silver wall paper. There are art installations hanging inside, which seems particularly fashionable under the combination of light and shadow. It will make this area with strong sales and commercial atmosphere become more artistic. At the same time, we combined the works display area for sales with the service consulting area for customers to facilitate the introduction of the one-stop wedding photography service by the sales staff, which will be more conducive to signing orders.





In the corridor between the reception area and the selection area, we designed a huge interior window. Exquisite wedding dresses are placed there and they look more high-class under the shining of lights. What's more, the design of each main corridor is full of fantasy and art. The selection area and the reception area use the same color system, because they are a link between the previous and the next. Besides, each guest seat here is an independent semi-open reception. It can not only ensure the privacy of the customers to choose the photos, but also facilitate the communication between the sales staff and the guests.

Credits

Chief Designer/Scope Design
De Weng
Chief Designer/Scope Design
Jianfeng Liang
Photographer
Di Li
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