2021 | Professional

MUSE Design Awards Gold Winner

Garment preservation bead packaging

Entrant Company

Jiaxing Hualing Trading Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The design of the Evershine in-wash scent booster was inspired by the heartwarming scenario of family laundry and the functional properties of the product. Its packaging is in the shape of a garment and consumers will grasp the function of the product at first glance. Its attractive white colour gives out a sense of affinity and the ribbon design in the collar area makes the overall style more dynamic. The colour of the ribbon and lettering is matched to that of the balls so that users can identify the fragrance of the product by the colour of the packaging. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal needs. The packaging is made of environmental-friendly HDPE, airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. It also feels like wax and allows girls to easily unscrew the cap.



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