This fantastic snack puff company wanted to go back to their roots in Romania. With a tip of the hat to those roots and true wholesome design the packaging was born. The identity created was to reflect a European styled font with a drawn outline of the beautiful Carpathian Mountains. Because the snack is known around the world, we wanted to stand out with an earthy rooted feel. The illustration of each of the three flavours ( Salt, Plain and Cheese ) was to help convey and grab attention of the corn puff flavour. The colours used where also used to reflect the taste and flavour. We also had the shape of the corn puff PET window to show the contents. These corn puffs before Arkane Creative was only in farmers markets. Since, the new launch they are in over 50+ stores and growing.