2021 | Professional

MUSE Design Awards Gold Winner

WM Nine Degrees

Entrant Company

HOYOO DESIGN

Category

Interior Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

WM Nine Degrees

Country / Region

China

The improvement of the national economic level, followed by the change of consumption concept, today's social main consumer groups have tended to be younger, every young people have a yearning for a better life, as well as high-quality life experience.

Our role in space design is to maximize the auxiliary and enhance the product atmosphere and shopping experience to create, to help Party A better serve users. Project location is located in Hefei core business circle, in order to meet the brand tone of the collection store, we have not done in the design of the design content of net red, introverted, novel, texture, diversity, structural space and reasonable shopping line is what we do more thinking.

Dynamic vision will be the upper and lower levels of the space, through the internal sequence and order, rearrangement, discard the original space dynamic lines, light winding staircases, stretch perspective, give space female posture, highlighting the brand's introverted fashion young and dynamic sense of space-time. Interlaced line elements are cut out of abstract incision, as if the people of this city wear aesthetic progress, in shape and quality above, extend, overlay, intersperse, fuzzy spatial boundaries infinite extension, breaking through the inherent hexagonal impression.

The staggered arrangement of dot-line surfaces throughout the scene, evolving the space of distinct virtual and three-dimensional posture, whether it is the second floor square box space suspension practice or the first floor floor seams and high and low levels of intentional, depicting a wealth of details, but also create a stretching atmosphere. Narrow space, we through the use of glass, arc, cut, art coating materials, the loss of natural light sources to minimize, any corner of the space can feel bright and warm. Higher layer height, but also the block peeling out of different materials staggered contrast, the whole space has been continuing the peeling of large particles and metallic sense, both conflict and harmony, rational and emotional transformation, forming a strong visual contrast.

Credits

Chief Designer/HOYOO DESIGN
Fanghong Feng
Designer/HOYOO DESIGN
Jilin Zhou
Designer/HOYOO DESIGN
Ping Hu
Photographer
Xin-Air Vision
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