Singapore   |  2021

MUSE Design Awards Silver Winner

Notter Nuts

Entrant Company

Achates 360 Pte Ltd

Category

Packaging Design

Client's Name

Artisan Super Food Pte Ltd

Sub-Category

Snacks, Confectionary & Desserts

A rebranding effort to refresh Nötter’s image to differentiate and pull away from supermarket brands, Nötter products are freshly picked and of high quality, which needed to be told through the packaging. We redesigned the logo, adopting typography to make the brand more refined. For a unique feel, we chose a semi-serif – Sunflora for its elegance and unique look to elevate the brand. Applying the psychology of colours, we put together a new palette of colours to uplift Nötter: gold on deep green for sophistication, coupled with black and white imagery to set the tone for an organic, earthy feel, representative of nature and Nötter’s organic products. To bring the eye’s focus to the different mixes, they were highlighted with colour photography and the choice of pastel label colours for a calming, modern and clean look.

Credits

Art Director
Joseph Chan Wai Ho
Senior Designer
Henny Tjemerlang
Art Director
Norsyafiqah Binte Sabarrudin
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