2021 | Professional
Entrant Company
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A rebranding effort to refresh Nötter’s image to differentiate and pull away from supermarket brands, Nötter products are freshly picked and of high quality, which needed to be told through the packaging.
We redesigned the logo, adopting typography to make the brand more refined. For a unique feel, we chose a semi-serif – Sunflora for its elegance and unique look to elevate the brand.
Applying the psychology of colours, we put together a new palette of colours to uplift Nötter: gold on deep green for sophistication, coupled with black and white imagery to set the tone for an organic, earthy feel, representative of nature and Nötter’s organic products.
To bring the eye’s focus to the different mixes, they were highlighted with colour photography and the choice of pastel label colours for a calming, modern and clean look.
Credits
Entrant Company
[Shift] Process Practice
Category
Architectural Design - Arches, Bridges, Viaducts & Gateways
Entrant Company
Miramar Group
Category
Packaging Design - Prepared Food
Entrant Company
LONG DIAN INTERIOR DESIGN CO., LTD.
Category
Interior Design - Residential
Entrant Company
MORIYUKI OCHIAI ARCHITECTS
Category
Interior Design - Beauty Salon