Shengmu Organic Milk Packaging

The core of our packaging design is to make consumers quickly remember, choose and then buy Shengmu organic milk. Digging deeper into the brand story, we are touched by the insistence of Shengmu. Considering the reading habits of consumers, we make a smart design on the packaging. First of all, the brand slogan on the gift box attracts consumers' attention, and then the "desert" on the top of the gift box stimulates consumers' curiosity about the product. Then, opening the lid, consumers are surprised by the desert turning into an oasis. The concentric circle track looks like an annual wheel, clearly conveying to consumers the story of the “real and visible organic milk”, telling them that Shengmu is not only selling organic milk, but is also conveying 11 years of insistence of turning the desert into an oasis, which deepens consumers' trust and identification with Shengmu. Finally, we present the key elements of the “real and visible organic milk” through the inner package text, so that the packaging has a communication function and consumers can feel the brand's connotation and intention through the design details.