China | 2021
The brand of HAYDON is inspired by the mysterious celestial body "Black Hole", which is located in the infinite space and attracts all things to flow into the unknown realm with a powerful gravitational field. The brand uses the concept of black hole to break the definition of beauty, and uses artistic sense and technological power to build a black hole-like experience space. As a representative of the emerging destination economy business brand, it brings together the most representative and individual beauty brands in the world. It has an irresistible and powerful attraction to the young consumer group, just like HAYDON, which attracts consumers into this mystery. A colorful beauty world. The design style of the HAYDON is simple, using the most concise architectural language to integrate with the surrounding Lingnan architecture. The facade uses the design technique of optical illusion, and each module is cut obliquely. From the front, it looks like a mysterious box, using black hole stone material, showing the architectural aesthetics by the golden ratio. The gray tone is also in harmony with the original Beijing Road characteristic Lingnan architecture. The entire space presents an international and cutting-edge trend. The reconstructed and upgraded Beijing Road Pedestrian Street adds a beautiful architectural landscape. Continuing the prosperity of Beijing Road for a thousand years, the HAYDON will create a new classic chapter.
Nong Mu Design Engineering Company
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