China   |  2021

MUSE Design Awards Platinum Winner

Create White

Entrant Company

Shenzhen Megacombine Technology Co., Ltd

Category

Packaging Design

Client's Name

Shenzhen Megacombine Technology Co., Ltd

Sub-Category

Beauty & Personal Care

“Create White” is a Chinese style oral care brands, "White", simple clean but elegant, we take female consciousness of the Oriental classical aesthetics as the brand core, we select three ancient goddess image and their stories as the illustration theme, respectively is mother-god Nv Wa, sun-god Xi He, moon-god Chang Xi. They represent the creation of jade-white, bright and pure, to create our own Chinese style oral care brand for women. This work is the packaging design of “Create White” mouthwash aquatic brand. The packaging form are all round. In Chinese tradition, round represents completeness, harmony and expansiveness. The outer packaging surface technology is the innovative application of traditional Chinese technology: including the white resin and 3D printing technology to imitate the traditional embossing technology of white marble, the color resin imitates the traditional decoration technology of mother-of-pearl patch, and use innovative color of the traditional Chinese technology of cloisonne enamel.

Credits

Design Director
Luo Heng
Illustrator
Chen Yazhen
Graphic Designer
Yu Siyu
3D Designer
Zhang An
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