2021 | Professional

MUSE Design Awards Gold Winner

Happy Petty

Entrant Company

Shenzhen Megacombine Technology Co., Ltd

Category

Packaging Design - Animals & Pets

Client's Name

Shenzhen Megacombine Technology Co., Ltd

Country / Region

China

More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design. This is a kind of pet cat food that combines fashion figures and art. We use the fashionable color and combines the distinctive characteristics of pet cats to create a new character, so as to meet the needs of the new generation of young people. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.

Credits

Design Director
Luo Heng
Illustrator
Li Shuangshuang
3D Designer
Wan Shiwei
3D Designer
Wang Zhangjian
Illustrator
Xiao Liping
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