2021 | Professional

MUSE Design Awards Silver Winner

JINBAXUANFENG Insecticide Aerosol Series

Entrant Company

Zoom Design · China

Category

Packaging Design - Structural

Client's Name

Zhongshan Lanju Household Chemicals Group

Country / Region

China

JINBAXUANFENG Insecticide Aerosol Series is a new sub-brand launched by Lanju Group in the daily necessities field. Based on the long-term research on market demand and the development plan of the brand strategy, packaging for the new insecticidal aerosol series is designed catering to the aesthetic of young consumers.

The product adopts a pistol-type nozzle. Compared with the traditional pressurized nozzle, the pistol-type nozzle ergonomically accords with the application of force, thus bringing convenience of usage and accuracy of spraying effect on specified places.

Different from the homogeneous packaging on the market, our packaging is a recreation product of the brand logo. JINBAXUANFENG replaced the two dots of "Ba" in its Chinese character with a pair of sharp eyes, which symbolizes that pests have no way to escape in front of the product. The collision of red and yellow backgrounds bestow memorable uniqueness upon the brand.

The main pattern is integrated into the core function of the product that can repel a variety of pests. It is creatively designed with the pattern of three main pests, namely cockroaches, mosquitoes and flies, dissipating after being sprayed, which intuitively conveys high efficiency of the product to consumers. The auxiliary pattern adopts a black background, which is supplemented by striking geometric color blocks of red, yellow, and blue. Along with a high-contrast color matching, the pattern takes on a strong visual impact, consequently making it more eye-catching appearance when displayed on the shelf to rival peer products.

Credits

Graphic Design Director / Zoom Design
Suyi Ouyang
Graphic Designer / Zoom Design
Weiwei Li
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