United States   |  2021

MUSE Design Awards Silver Winner

Loud Lemon Promotional Launch Kits

Entrant Company

Morrisette

Category

Packaging Design

Client's Name

Loud Lemon

Sub-Category

Promotional

The Loud Lemon press kits were designed to introduce a new line of Spiked Sparkling Lemonades that are naturally flavored, Gluten free and contain only 5 grams of sugar. The kits were shipped to distributors, retailers, influencers and brand ambassadors to help differentiate Loud Lemon in the competitive spiked seltzer and soda category. In addition to the different cans offered in the promotional package, the brand wanted recipients to have some keepsakes which included a lineup card of all the flavors as well as coasters which also served as dividers between the cans to prevent damage during shipping.

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