2021 | Professional

MUSE Design Awards Silver Winner

B-HOTEL BY BONIA – HERITAGE MEETS FUTURE

Entrant Company

The Fame

Category

Conceptual Design - Exhibition & Events (NEW)

Client's Name

BONIA

Country / Region

Malaysia

Part of our ideation for BONIA's B-Hotel, a majestically engineered experiential space born of European sensibility and Oriental eccentricity. Combining a vibrant palate with regal hues, this inspiring concept sought to illuminate the ideology behind BONIA's exalted B-Bag: highlighting its heritage, longevity, and reinvention.

Celebrating Bonia’s vision of the future, this initiative first took on life as an on-ground event, but as the pandemic hit; was restructured into a virtual event concept. A fitting pivot, as one of the overarching theme of the campaign itself revolved around the concept of the journey, rather than the destination being more meaningful.

Merging the best of Eastern and Western design, B-Hotel stood for the duality of novel discovery and preservation of fundamental classicism. While the conceptualisation never strayed far from the core identity of Bonia, a plethora of contemporary ideas were visualised, experimented with and implemented to create something breathtaking yet pleasantly familiar: a natural evolution of the brand of Bonia that transcended anything that had come before.

Credits

Mastermind / THE FAME
Sylvia Tan
Art Director / THE FAME
Henry Chong
3D Designer / THE FAME
Loric Yau
Sr Creative Designer / THE FAME
Jaycee Eng
Copy Content / THE FAME
Ben Khoo
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