2021 | Professional

MUSE Design Awards Silver Winner

Kannabooch Packaging

Entrant Company

L7 Creative

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Kannabooch

Country / Region

United States

Challenge: A new CBD-infused kombucha brand was geared to launch but they needed assistance creating their brand identity, labels and packaging.



Solution: With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. We created a brand identity and label that took a cheeky approach with a bold contemporary color palette anchored in a fun, SoCal vibe.



Results: Combining the anti-inflammatory power of CBD with the probiotic power of Kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand identity and design articulates their positioning to perfection.

Credits

Creative Director
Tom Gallego
Art Director
Bob Burks
Senior Visual Designer
Christina Gineris
Project Manager
Faith Thai
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