2021 | Professional

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Challenge: A new CBD-infused kombucha brand was geared to launch but they needed assistance creating their brand identity, labels and packaging.
Solution: With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. We created a brand identity and label that took a cheeky approach with a bold contemporary color palette anchored in a fun, SoCal vibe.
Results: Combining the anti-inflammatory power of CBD with the probiotic power of Kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand identity and design articulates their positioning to perfection.
Credits
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Yang Yi
Category
Furniture Design - Tables & Desks Furniture
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五克氮(上海)创意设计工作室
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Packaging Design - Other Packaging Design
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Idea Booth
Category
Packaging Design - Other Packaging Design
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Shanghai Dingshi Architectural Design Group Co., Ltd
Category
Architectural Design - Commercial Building