2021 | Professional

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Challenge: A new CBD-infused kombucha brand was geared to launch but they needed assistance creating their brand identity, labels and packaging.
Solution: With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. We created a brand identity and label that took a cheeky approach with a bold contemporary color palette anchored in a fun, SoCal vibe.
Results: Combining the anti-inflammatory power of CBD with the probiotic power of Kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand identity and design articulates their positioning to perfection.
Credits
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Tungwei Construction Co., Ltd.
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Architectural Design - Hospitality
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ReScan
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Product Design - Digital & Electronic Devices
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MU Interior Design
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Interior Design - Residential
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Egret Cultural & Educational Foundation
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Conceptual Design - Media & Music (NEW)