2021 | Professional

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Challenge: A new CBD-infused kombucha brand was geared to launch but they needed assistance creating their brand identity, labels and packaging.
Solution: With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy. We created a brand identity and label that took a cheeky approach with a bold contemporary color palette anchored in a fun, SoCal vibe.
Results: Combining the anti-inflammatory power of CBD with the probiotic power of Kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand identity and design articulates their positioning to perfection.
Credits
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Hongik University
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Product Design - Bakeware, Tableware, Drinkware & Cookware
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Beijing Normal University key laboratory of environmental change and natural disaster,MOE,BNU
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Transportation Design - Bicycles / Motorcycles
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Belenco - Peker Yuzey Tasarimlari
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Product Design - Other Product Design
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zhongshihuanmei(dalian)Advertising Co., Ltd
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Packaging Design - Animals & Pets