2021 | Professional

MUSE Design Awards Gold Winner

MIsix Cannabis Popcorn Tubes

Entrant Company

Idea Booth

Category

Packaging Design - Other Packaging Design

Client's Name

MIsix Cannabis

Country / Region

United States

With cannabis packaging taking the design world by storm, we decided to be a little rebellious with the popcorn packaging for MIsix Cannabis. Our goal was to appeal to the consumers who see themselves as free spirits, and are often anti-establishment. We wanted the packaging to look direct, upfront, and a little bit grungy.



No frills. No gloss. Informal with a hint of protest. This product is made to be used, not admired.



But the creative challenge is that the product still needs to stand out on shelves and catch the eye of the consumer. So what did we do to find that happy medium? We kept the colors minimal and gritty, using the deep indigos and browns of the brand and utilizing kraft paper tubes that gave the package that earthy feel. We incorporated metallic embossed seals and metallic Pantone accents to add that bit of flash that would entice the consumer to pick up the package. The white label with the product variable information not only brightens up the packaging overall, but also doubles as a tamper seal.

Credits

Creative Director, Idea Booth
Ron Gibori
Lead Designer, Idea Booth
Haley Franker
More Gold Winners
Interior
2021
MUSE Design Awards - Splashy Florid Gallery

Entrant Company

INK DESIGN SPACE Ltd.

Category

Interior Design - Living Spaces

Interior
2021
MUSE Design Awards - Oversea Chinese Merchant Building Interior Revitalization

Entrant Company

Win-Win Design

Category

Interior Design - Renovation

Interior
2021
MUSE Design Awards - Humanity, Greenery, and Coexistence

Entrant Company

A Point Interior Decoration Engineering Co.Ltd

Category

Interior Design - Residential

Interior
2021
MUSE Design Awards - Galaxy·Shanhai Peninsula Sales Club

Entrant Company

Qingyun Design Agency

Category

Interior Design - Showroom / Exhibit