MIsix Cannabis Popcorn Tubes

With cannabis packaging taking the design world by storm, we decided to be a little rebellious with the popcorn packaging for MIsix Cannabis. Our goal was to appeal to the consumers who see themselves as free spirits, and are often anti-establishment. We wanted the packaging to look direct, upfront, and a little bit grungy.



No frills. No gloss. Informal with a hint of protest. This product is made to be used, not admired.



But the creative challenge is that the product still needs to stand out on shelves and catch the eye of the consumer. So what did we do to find that happy medium? We kept the colors minimal and gritty, using the deep indigos and browns of the brand and utilizing kraft paper tubes that gave the package that earthy feel. We incorporated metallic embossed seals and metallic Pantone accents to add that bit of flash that would entice the consumer to pick up the package. The white label with the product variable information not only brightens up the packaging overall, but also doubles as a tamper seal.