2021 | Professional

MUSE Design Awards Gold Winner

moqi Brightening Repair Mouthwash

Entrant Company

Shanghai Puwen E-commerce Co., LTD.

Category

Packaging Design - Beauty & Personal Care

Client's Name

moqi

Country / Region

China

Moqi Brightening Repair Mouthwash aims to create a new user experience of mouthwash.

The cap is devised as a portable mouthwash cup linking tightly to the overall packaging. With this accessory design, it’s handy for users to use the cup without worry for loss when going out. The outward mouthwash cup separates its inner space from mouthwash container, which gets rid of secondary pollution incurred by the contact between the mouth and the mouthwash container. In another aspect, the separation design contributes to cup cleaning.

Additionally, the design concept also lies in the comfort of grip. The conical bottle shape fits the palm curve when holding the cup. As a measuring cup, the cap ingeniously simulates the styling of the wine glass whose belly is slightly concave inwards for easy grip.

Moreover, the transparent side strip is designed for users observing how much the mouthwash remains so that they can replace it timely.

Credits

Creative Director/ moqi
Fei Hu
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