2019 | Professional

MUSE Design Awards Rose Gold Winner

Merdama

Entrant Company

DTC World Corporation Pte Ltd

Category

Product Design - Toys

Client's Name

Country / Region

Singapore

Japan’s fascinating culture has been the subject of many art projects. But for the first time

ever, the limited-edition souvenir Merdama will seamlessly blend Japan’s tradition and

technology with Singapore’s most famous mascot. As its name suggests, the Merdama is the

fusion of the Merlion and the Kendama, a traditional skill toy that’s has fascinated Japanese

children for more than 300 years.



The details on the Merdama tell the story of Singapore’s rich heritage. The patterns are borrowed from the

kebaya, a timeless costume deeply rooted in our Peranakan culture. Over the decades, the exotic motifs on

the traditional kebaya have gained international influence.



We hope to use Merdama to showcase Singapore history & creativity to the world.

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