Singapore   |  2019

Merdama

Entrant Company

DTC World Corporation Pte Ltd

Category

Product Design

Client's Name

Sub-Category

Toys

Experience Level

Agency

Japan’s fascinating culture has been the subject of many art projects. But for the first time ever, the limited-edition souvenir Merdama will seamlessly blend Japan’s tradition and technology with Singapore’s most famous mascot. As its name suggests, the Merdama is the fusion of the Merlion and the Kendama, a traditional skill toy that’s has fascinated Japanese children for more than 300 years. The details on the Merdama tell the story of Singapore’s rich heritage. The patterns are borrowed from the kebaya, a timeless costume deeply rooted in our Peranakan culture. Over the decades, the exotic motifs on the traditional kebaya have gained international influence. We hope to use Merdama to showcase Singapore history & creativity to the world.

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