Brand design of PIONEERPOP popcorn

The image of popcorn in China is relatively traditional, and consumers have the perception that popcorn is a product of cheap snacks.

The key is to increase the product premium and health goodwill of the packages. We hold the vision that this product can provide consumers with much purer and more advanced snack experience.

Inspiring from minimalist ingredient list of the product that could use minimalist design, which could separate from other competitive products. Create the sweetness of popcorn in popular cognition as a visual symbol of "flowing", which retains the American style of pop snacks and Reflect popcorn product characteristics.