2021 | Professional

MUSE Design Awards Silver Winner

Brand design of PIONEERPOP popcorn

Entrant Company

ROCOFISH.SHANGHAI

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

派乐爆

Country / Region

China

The image of popcorn in China is relatively traditional, and consumers have the perception that popcorn is a product of cheap snacks.

The key is to increase the product premium and health goodwill of the packages. We hold the vision that this product can provide consumers with much purer and more advanced snack experience.

Inspiring from minimalist ingredient list of the product that could use minimalist design, which could separate from other competitive products. Create the sweetness of popcorn in popular cognition as a visual symbol of "flowing", which retains the American style of pop snacks and Reflect popcorn product characteristics.

Credits

Design Director
MINGJIA SUN
More Silver Winners
Packaging
2021
MUSE Design Awards - Tsui Hang Village's Rice Dumpling Packaging

Entrant Company

Miramar Group

Category

Packaging Design - Prepared Food

Packaging
2021
MUSE Design Awards - Pump + Rye Pump Up The Jam - Jam Jar Labels

Entrant Company

Octavo Designs

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Packaging
2021
MUSE Design Awards - Cenovis Hello - Supplements Made Simple

Entrant Company

Cowan Australia

Category

Packaging Design - Health & Wellness

Interior
2021
MUSE Design Awards - Intelligent Form

Entrant Company

China Construction Science & Technology Group Co., Ltd. & RMIT

Category

Interior Design - Exhibits, Pavilions & Exhibitions