2021 | Professional

MUSE Design Awards Gold Winner

méandre

Entrant Company

Jiawei Wu Design

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

United States

This fragrance is titled after the French word "méandre", which means "curves of a river." The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients. Méandre is based on the wild, woody notes that are used to infuse fragrance users the feeling of being in nature. The user will find themselves as if they are already in the dense forest, among the bushes. The packaging design created for the fragrance is meant to give the audience an alternate experience and feeling that they are walking in the forest with meandering footprints, leaving a mark wherever they step, implementing the concept of "natural".



Natural elements are also captured within the container bottle, including the characteristics of stone material and the signature woody fragrance. The cap is designed in a branch shape to represent the image of the natural shape of a branch bending. The colors all maintain a sense of natural elegance in other extensions of the packaging such as gift cards and scented paper.

Credits

Jiawei Wu
More Gold Winners
Furniture
2021
MUSE Design Awards - Darwin Pillow

Entrant Company

Jiangsu Careseen E-Commerce Co., Ltd.

Category

Furniture Design - Seating & Comfort Furniture

Product
2021
MUSE Design Awards - MuYu Intelligent Cloud-Controlled Sliding

Entrant Company

Feidiao Electrical Appliances Group Co.,Ltd

Category

Product Design - Bathroom Fittings / Appliances (NEW)

Interior
2021
MUSE Design Awards - Foshan Seazen The One

Entrant Company

Mulplan Interior Design

Category

Interior Design - Commercial

Interior
2021
MUSE Design Awards - Park One Sales Office

Entrant Company

SUMAY (Beijing) Space Design Co., Ltd

Category

Interior Design - Commercial