SHENZHEN LONGGANG WANDA PLAZA

The new concept of “the fourth-generation Wanda Plaza” in Longgang, Shenzhen was launched on basis of Wanda experiencing the development of society and human culture. It’s quite different from previous three generations of Wanda Plazas. To be more specific, based on the third-generation Wanda Plaza’s blending of indoor and outdoor pedestrian street and commercial building ecology, the fourth-generation Wanda Plaza iteratively upgraded in innovation regarding scenario, technology and content, and added with functions of travel, culture, socialization and life, pursuing to imbue the concept of Wanda culture such as youth, growth, tolerance and future with more aspects of social life. It features distinctive theme spaces like super-visual experience atrium of 1,500 square meters and large-scale curtain display of 2,500 square meters called “Soaring High”, the interior business escalator up to the sixth floor, the romantic “Magpie Bridge” for visitors from afar, the interior glassy skyway of 77.77 m as well as a comprehensive sports hall of nearly 7,000 square meters and a children space of 20,000 square meters for visitors around. The strong comprehensive quality makes it an urban social complex that truly “explores consumer trends” and a revolutionary innovation for physical commerce. As for the business format, designers abandon the uniform but tedious interior design of traditional commercial plazas and incorporate varied business ecology of each storey to boldly design their respective unique theme scenarios. Consequently, what Longgang Wanda Plaza presents to visitors is an art scroll of an imposing and unique style.