MOROSO Brand Exhibition Hall

MOROSO, a popular star brand in the furniture design circle, has attracted much attention with its bold innovation and adventurous, creative designs. This case follows the artistic image of the brand, and integrates the aesthetic and practical requirements of current young Chinese consumers, to create a modern fashionable experience space.

In terms of the spatial composition vocabulary, the designer mainly uses the popular neutral colors for the background, and integrates them with organic modeling, geometric patterns and other fashion elements. Environment-friendly materials, such as solid wood floor and micro cement, are applied to build a user-friendly, modern and sustainable display environment.

The foot traffic design plays a guiding role. The division and integration of space create a comfortable and progressive touring experience. Incorporating the brand image, the designer highlights the spatial block interweaving and fun, featuring winding foot traffic, hierarchy and installation landscape. Meanwhile, the facade decoration is weakened to enable the products to keep direct dialogue with the audience. Visitors can intuitively feel the temperament of the space, interact with the products, and find the beauty of the product art and design.