China   |  2022

MUSE Design Awards Gold Winner

Over the sea the moon shines bright

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design

Client's Name

Shenzhen Xishang quality packaging co., LTD

Sub-Category

Snacks, Confectionary & Desserts

" Over the sea the moon shines bright " is a kind of Mid-Autumn moon cake packaging. After the moon cake is eaten, the packaging can also be used twice as a "atmosphere lamp decoration", which is more environmentally friendly. The theme of package illustration is "bright moon over the sea". It tells the story of the characters in the picture looking at a bright moon rising from the sea. The moon represents the Mid-Autumn Festival and expresses the feelings of missing. Six mooncake boxes can be put together to form an illustration. Chinese ancient poetry said "The bright moon shines over the sea, from far away we share this moment together ", Consumers can express their feelings of missing through this gift . The bottom box of the package is made of acrylic material, and the cover is made of three-dimensional paper carving and local bronzing process. The LED light belt is embedded, and the moonlight will be lit after the switch is activated. The box can be used as a decoration on the bookshelf. During a candlelit dinner, it can be used as an atmosphere light to enjoy the food while watching the scenery. It can also be lit before going to sleep and used as a night light.

Credits

Creative design
Chen Peng
Plane design
Zhu Chengpeng
Illustrations
Hu Yunfeng
Copywriter plans
Xiao Xiao
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