China   |  2022

MUSE Design Awards Silver Winner

Greenland H1 Health Experience Center

Entrant Company

Cheeers Design Consulting Co., Ltd.

Category

Conceptual Design

Client's Name

GreenLand HK Holdings Co., Ltd.

Sub-Category

Healthcare

This project is the first Health City project of Greenland. The designer has sorted out the complex information and numerous dimensions of Greenland's planning highlights and highly refined them into a simple "seven-step" system, and combined them with the culture and tone of the brand, using multimedia art, sound art, interactive installation, herbal fragrance experience, food tasting, service experience, etc., so that the abstract concept—Health City—has become a tangible experience entity, creating a high-quality experience center. The design concept is derived from the simple but profound impression of the H1 logo, which contains friendly, energetic, healthy and positive, new and very inclusive characteristics. The variable circle in the background represents the origin of life, cells and particles, and the flowing seven colors represent the concept of seven steps of health. The monochrome logo within a circle was designed with innovative Steincl design. It can be reproduced with common materials in a low cost to achieve efficient identification. The seven steps of health are planned in seven colors, representing environment, life, food, sports, wellness, health care and medical. From the aspects of "Healthy Lifestyle" and " Medical and Health Care Coverage", it completely realizes the closed loop of all-age health. The colors are easy to recognize and harmonize with the space. The signage is used to present a free and rich visual effect like a shopping mall, and the information is reinforced with ground guidelines and ribbon-shaped columns, so that the content is clearly presented in three dimensions. To highlight the theme of health, natural materials with local characteristics of Yunnan, such as wood, stone and pottery, are used extensively to make the building a part of nature. Flowers and vegetation grow in the space, forming a small ecology of botanical gardens, and fresh air devices are adopted to allow a high concentration of negative oxygen ions in the air, making the building and the geographical area an organic whole.

Credits

Lead Designer
Qi Tan
Lead Designer
Qian Li
Designer
Shuai Hou
Photographer
Qian Li
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