China   |  2022

MUSE Design Awards Gold Winner

Wujiu

Entrant Company

Shenzhen Sungoo Brand Design Co.Ltd.

Category

Packaging Design

Client's Name

Sub-Category

Wine, Beer & Liquor

The white walls and blue tiles, the corners of the eaves are flying like a mist and rain like a dream, and the water is like a song. With a lifetime of infatuation, I have a dream, and the end of this dream must be Wuyuan... Wu brand old wine, based on the local culture, renewing the old and renewing the old taste, the design expression of the three-dimensional industrial style concept, exploring the balance of traditional ancient quintessence and cutting-edge style, and obtained this work. Reconstruct traditional culture with modern methods. The characteristic "Flying Eaves" of ancient Huizhou architecture is the cultural characteristic that we are looking for based on Wujiu. The black and white style of Huizhou architecture coincides with modern minimalism, spanning thousands of years. The overall bottle shape uses the minimalist expression of "modern vertical grid" to present the right style and sense of hierarchy. In the final presentation, we combined the "Huizhou style cornice" with the "modern vertical grid" to create the ultimate three-dimensional industrial style.

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