2022 | Professional

MUSE Design Awards Gold Winner

Chuankui

Entrant Company

Shenzhen Sungoo Brand Design Co.Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, in the design of this wine, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".



On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.



The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret. The overall bottle shape is constructed of light-transmitting glass, which is elegant and clean. The green bamboo panda symbolizes a beautiful environment.



It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.

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