China   |  2022

MUSE Design Awards Silver Winner

Rice Moon - A Gift from Nature

Entrant Company

Hangzhou SHM Cultural Creative Co., Ltd

Category

Packaging Design

Client's Name

Sub-Category

Snacks, Confectionary & Desserts

Rice Moon is presented by Chengshi Shanliang, a public welfare organization. Their mission is to protect the land. At present, ecological imbalance has been increasingly serious, thus the design concept of "awakening the good" was born. It is a traditional Chinese custom to "admire the full moon and taste moon cakes" at the Mid-Autumn Festival. Wherever we are, the same moon brings us together. A lot of original illustrations are used to make people feel visually the delicious food endowed by nature. The idea of mutual benefit between man and nature is conveyed through these illustrations to call on society to protect our home.

Credits

Design Director
XIAOHUA WU
Main creative design
RUNYU ZHANG
Copywriting
RUNYU ZHANG
3D modeling
JUNJIE FAN
3D rendering
WEIJING ZENG
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