2022 | Professional

MUSE Design Awards Gold Winner

Teddy Air Cushioned Leather Shoes

Entrant Company

Hangzhou Feiye Trading Co., Ltd

Category

Fashion Design - Footwear

Client's Name

Hangzhou Feiye Trading Co., Ltd

Country / Region

China

Beautiful but uncomfortable is the conventional impression many people may have of leather shoes, and this is even more common in children's leather shoes, whose tender feet are not suitable for wearing hard-soled leather shoes.

After a long period of research, Snoffy launched this beautiful and comfortable children's leather shoes. Its innovative integration of sports air cushion into the leather sole provides elastic support for children's feet while also distributing the pressure of children's feet on the sole, thus preventing hurting and tiring the feet.

"Enjoy life, enjoy beauty" is the brand's expectation for every child, which also echoes its philosophy of exploring and developing elegant princess shoes that are suitable for Asian children's foot shape. To distinguish this brand from others, it co-worked with the famous Korean brand—Teddy island to integrate cute teddy bears with soles by 5D printing, which may change children’s stereotype of leather shoes and let them accept the shoes. Children can see this favorite playmate when they get up and put on their shoes, thus maintaining a good mood throughout the day and contributing to the development of a good, healthy mindset.

Credits

Product Design Director
Jingjing Ge
Product Designer
Hong Lan
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