BYHEALTH Yep

Established in 1995, BYHEALTH is now the leading enterprise in the field of nutritions. In China, nutritions industry is underdeveloped as consumers are not as wealthy for many years. As a result, the branding and packaging work coming along is underestimated and to put it directly, quite a mess compared to the country’s fast-growing economy. In this case, the logo is reshaped with the inspiration of beautiful and tough female body. It can be curvy and at the same time, be powerful. As for the package itself, the icon of collagen is made out of its molecular structure, conveying a flexible and elastic sense. The outer pack is formed into a triangle as we try to strengthen consumers’ cognition of professionalism, stability and trustworthiness upon the brand. Paper pulp is largely used in the packaging process as it is proved to be an effective recycle strategy. With the right craft, the logo is sharply embedded on the outer paper box. Altogether, the new product is sending a right message of youth and tenacity to consumers.