Ireland   |  2022

MUSE Design Awards Silver Winner

Saltrock Dairy Fresh Milk

Entrant Company

Clare Lynch Creative

Category

Packaging Design

Client's Name

Catherine Kinsella, Saltrock Dairy Farm

Sub-Category

Dairy, Spices, Oils Sauces & Condiments

Saltrock Dairy is a contemporary fresh brand, bringing milk to consumers in a new, innovative and sustainable way. Saltrock Farm pasteurise their own milk from their family farm, cutting out unnecessary food milage to bring customers their ‘Daily Dose of Dairy‘. The milk is non-homogenised, local and farm-fresh. Milk and milkshakes are available to be dispensed via self-vending units, in branded trailers at local Farmers Markets and supermarkets. The customer takes one of the retro bottles of Saltrock Dairy (or several bottles) and fills it up via the vending unit, then when it’s empty, they wash it and bring it back and refill it. This concept is innovative and contributes to a circular economy as customers bring their bottle back to re-use and refill each time and it doesn’t need to go through the processing of recycling plants. This innovative process is clearly and cleverly communicated in the logo and brand packaging, with a milk drop dripping from the letter ‘K’ in the typography of the word ‘Saltrock’ in the logo, dropping down to the icon silhouette of a bottle below. The brand is retro, edgy and unique – bringing fresh and traditional milk to consumers in a new and innovative way. There is a grain texture within the font, to communicate the natural and farm-fresh aspect of the milk. On the back, there are droplet markers which indicate the amount left in the bottle, to make it easy for users to tell when they need to refill. This is also helpful when working out measurements when baking. They wanted to highlight its localness, therefore the farm location is featured in the logo lockup. We worked with Saltrock Dairy on designing the branding from start to finish, to include the logo, the brand guidelines to include the brand colour palette and typography, the packaging design of a range of bottle sizes, the wooden branded crate, the vending unit and the trailer graphics. The client and her daughters were a pleasure to work with, adding their energy and enthusiasm to bring this innovative new brand to life.

Credits

Brendan Ryan Photography
Brendan Ryan – Photography of Finished Product Range
Assistant Stylist, Finished Product Range Photoshoot
Betsy Gach
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