United States | 2022
Frustrated by the one-size-fits-all beauty industry, the founders of Revea partnered with ChangeUp to create a new brand that could build a movement and redefine skincare. The new brand, Revea, challenges beauty industry deceits by introducing precision skincare that is true to your unique biology, using state-of-the-art medical technology and science. ChangeUp worked with Revea to bring the new skincare brand to life and design it with everyone’s distinct skincare needs in mind. The idea was to not just feel like a product, but to be a holistic experience that provides real value to the consumer. It also needed to feel like it could stand toe to toe visually with other luxury brands. After experiencing a one-on-one consultation, where technology is used to analyze and diagnosis their skin’s condition, a unique precision moisturizer and AM and PM serum are created for each customer. After receiving your products, the first thing customers will notice on the packaging is the monogramed R, designed to represent the data and science coming together to get the formulation specific to you. The packing opens in a way to “reveal” your true to you (T2Y) products. As it opens up, it gives more information specific to you, and more gifts and merchandise adding to the experience. The reusable box was designed to live on as a vessel for keepsakes and look gorgeous on a shelf. Sustainability was also a focus for Revea. The packaging is refillable which speaks to transparency and all the hidden layers inside you. A fully developed packaging portfolio is customized to each customer, while also being environmentally friendly and sustainable. Each interaction with the brand now invites people to join the journey and experience the future of skincare.
National Taipei University of Technology
ZRP PRINTING GROUP CO., LTD.