Greentown · Ideal City Experience Center

Project name: Greentown · Ideal City Experience Center, Urumchi
Location: Urumchi, Xinjiang
Project type: life experience center
Area: 1,900m²
Completion time: 2021
Interior design: Nature Times Art Design Co., Ltd.
Interior decoration design: Nature Times Art Aesthetics
Chief designers: Wei Jinjing, Wei Yaocheng, Zhang Huichao
Design team: Wu Xiao, He Shifeng, Peng Yuan, Hong Haolin, Zhou Xinyi
Client’s team: Liu Yongping, Ji Wenkui
Photography: Qin Zhaoliang
The project is the experience center of a residential development in Urumchi, Xinjiang, the largest province in China. It is a modern interpretation of ideal urban lifestyle in west China, enjoying beautiful natural sceneries including open, undulating mountains and winding rivers and embracing a unique cultural context. The design draws on local distinctive natural and cultural elements, and the flowing light and shadows reflect the fusion of modern Oriental spirit and traditional ethnic civilization. The openness and wide scale of the reception hall respond to local large-area setting. Metal grille-style screen collides with natural beige-hued stone materials, hence establishing a connection between artificiality and nature, modernity and tradition. The sunset-hued lighting fixture suspended above the reception counter echoes the sun hanging low for long in the sky at dusk in west China. The artistic sculpture placed on the opposite side draws inspiration from pleated silk satins blown by strong winds, showcasing the art quintessence of the Silk Road thousands of years ago. Ancient and natural elements are translated into an inclusive scene that inherits local history and culture.The model area is enclosed by the red metal curtain above, as if long rivers and valley are covered by afterglow, showing the magnificence and beauty unique to the city. The translucent texture of the curtain produces a sense of transparency, allowing people to experience the environment and arousing their subconscious emotion and body memories. The red-themed curtain recalls the fluttering red dress and veil of a gorgeous dancer, creating a characteristic scene with a strong atmosphere. The fireworks-shaped lamps sparkle inside the curtain, adding an eternal aesthetic to the space.