China   |  2022

MUSE Design Awards Platinum Winner

ForLove Life House

Entrant Company

Shanghai Soul Sound Interior Decoration Design Co., Ltd

Category

Interior Design

Client's Name

Baoding Aicheng Real Estate Co., Ltd

Sub-Category

Commercial

In this design, we combine VI system and LOGO of Baoding Aicheng Real Estate Group with our case to reveal the enterprise brand image on the one hand, and build a colorful and dynamic life attitude on the other. To be specific, we aim to build a theme-based immersive space to reveal the enterprise philosophy, and cater to customer's demand for practicability while advocating a healthy sports lifestyle. Entering into the sales office, we notice that a colorful runway came into sight, which looks like a rainbow extending to each and every area of the sales office and connects every space. Meanwhile, the colorful runway could guide customers to different experience areas as an active line of the marketing space. Decorated with white artificial stone suspending on the ground, the two-story background wall is slanted and curved to the top, which looks like a waterfall pouring down. Combined with the stream-like rainbow runway, it makes people feel like resting on the bank of stream and arouse people's desire to explore the inter space. The shared space is more of a immersive space while maintaining sales function. The stair to the second sample area is also decorated into a runway, connecting with the runway in the first floor, setting off the sports theme. On the other side of the shared space, we combine the discussion area with the VIP area and the anaerobic exercise. The decoration of the negotiation area attracts many fitnessĀ fanatics. There are many sets of dumbbell frames. People could do training or communicate. The sales staffs are not only a consultant, but "good muscle friends". Adhering to healthy exercise philosophy, ForLove Life House aims to explore immersive experience and sustainability. In many details of the design, we decorate green planting walls in drip irrigation system, which is both beautiful and environment-friendly, endowing the space with natural vitality. The green planting wall provides people a visual shock while absorbing indoor carbon emissions and releasing oxygen. Together with the fresh air conditioning system, it creates a breathing space with constant oxygen, constant temperature and constant humidity.

Credits

Chief Designer/Shanghai Soul Sound Design
Jun Yang
Chief Designer/Shanghai Soul Sound Design
Tingting Huang
Assistant Designer/Shanghai Soul Sound Design
Lihui Pan
Assistant Designer/Shanghai Soul Sound Design
Miaoxin Zhang
Assistant Designer/Shanghai Soul Sound Design
Sha Fang
Assistant Designer/Shanghai Soul Sound Design
Haomin Gu
Photographer
Hui & Yun Photography Studio
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