2022 | Professional

MUSE Design Awards Silver Winner

Cidian

Entrant Company

Shenzhen Excel Brand Design ConsuItant CO. , Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Cidian

Country / Region

China

Dictionary-Positioning high-end sauce wine. Around the conceptual design of the "dictionary", its book structure interprets the long history of liquor, and rich detailed elements are combined and constructed to convey beautiful meaning and typical oriental aesthetics. From the icon to the overall visual presentation, a large number of Chinese elements are used, which contains the broad mind and wisdom of the Chinese nation, and is quiet and eternal. The flying jade rabbits, the gilded text patterns, the sharp contrast between minimalism and complexity, give a distinct layer and unique aesthetic rhythm.

Credits

Designer
Kuanfu Wu
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