2022 | Professional

MUSE Design Awards Gold Winner

FOXI Tea Packaging

Entrant Company

ZRP PRINTING GROUP CO., LTD.

Category

Packaging Design - Self Promotion

Client's Name

Country / Region

China

Foxi tea is a tea aimed at young people.The spring tea leaves are round in meat and delicious in taste. The packaging needs to highlight a sense of freshness and bring a new visual experience to young consumers. Such a brand-new structure and gradient color matrix shape the packaging into a visual symbol, transmitting energy and temperature, so that young consumers can feel the call of sweet tea soup.The 1/4 circle is selected for the packaging shape, and the shape is also like a Zen master meditating, echoing with the Buddhist system. The shape also presents the epitome of the spring tea mountain, the natural gradient color between the young and old leaves of spring tea. People imagine infinitely. Four relatively pure colors are selected to form a color matrix, conveying the natural beauty of natural carvings and hibiscus with clear water. The brand-new vision is more modern and closer to the people.

Credits

Original Designer
Li Fuyin
Structural Designer
Guan Xisheng
Process Engineer
Lu Weijian
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