China   |  2022

MUSE Design Awards Gold Winner

PUYU朴郁小树茶

Entrant Company

Design Bakery

Category

Packaging Design

Client's Name

PUYU朴郁

Sub-Category

Non-Alcoholic Beverages

见茶如景,东方韵味与现代美学。 PUYU朴郁臻萃小树茶包装设计,通过茶粉胶囊不同的“小茶树”造型,形成一个整体的“茶山”景致概念,让消费者产生产品与茶叶原产地的联想。东方美学讲究意境,包装设计在符合年轻人审美喜好的同时,呈现东方美学意境之韵。包装整体配色对应茶的不同口味,让整体景致富有层次,并体现四季之变换。设计体现产品独特的中西结合理念,即产品在尊重茶本味的同时,在萃取工艺上推陈出新,让品味高品质茶饮成为简单方便的事。 包装整体采用可回收材质,不同胶囊的造型采用共享模块设计,让包装更加环保。 Such Tea Such View, Oriental cCharm and Modern Aesthetics. The packaging design of freeze-dried tea powder, through the different "vegetation" shapes of tea powder capsules, forms an overall natural landscape concept, allowing consumers to associate the product with the origin of tea. The oriental aesthetics pay attention to artistic conception, and the packaging design presents the charm of oriental artistic conception while conforming to the aesthetic preferences of young people. The overall colors of the packaging correspond to the different tastes of tea, and shapes the overall "landscape" rich in layers, reflecting the changes of four seasons. The design embodies the product’s unique concept of combining Chinese and Western cultures, that is, while respecting the original taste of tea, the product innovates in the extraction process of tea, making it easy and convenient to enjoy. The packaging is made of recyclable materials, and the shapes of different capsules use shared modules, making the packaging more environmentally friendly.

Credits

Yujia Zhai
Vicky Sun
Lilian Li
Jingjing Wang
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