2022 | Professional
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Located in Songjiang New Town, over 30 km away from downtown without metro connection, the 100,000 m2 Songjiang Incity posed a great challenge for the designers. Targeted at trendsetters and college students, the designers proposed the core design concept of establishing a dialogue between ACG and the real world. Based on the archaeological findings of the three levels of the Shanghai Guangfulin Cultural Site, the designer has made a clear vertical cut of the space, distinguishing between the upper, middle and lower parts of the ordinary single volume space, creating an interesting commercial experience tailored to the different user groups through the concept of three first floors, rationally giving three different spatial tones to the underground space, the lower and higher areas above ground. The façade design is intended to combine historical and cultural phenomena with the commercial concept of the project, reproducing perfectly the traces of the deposited rocks and historical profiles on the façade of the building. A sharp, rich, flowing image is created through the changing layers of three different colours and materials. At the same time, the building form is closely integrated with the outdoor space, and the outdoor space is directly connected to the three first floors. The interplay of the natural landscape plaza of the active city square dissolves the thickness of the building volume, and the S-shaped movement line is reasonably planned to improve the overall efficiency of the plan, and to cater to the different directions of the two major customer groups, bringing a dual experience. The south and north atria with distinctive vibe of ACG and the real world are photogenic spots for social media. The POKEMAN IP images pervade the whole site. and built the world's only 10-meter-high Pikachu sculpture on a platform over the main entrance.ECE presents a sustainable and multidimensional product by integrating architecture, interior and landscape design. It brings an equal-footing dialogue field for young people beyond the boundaries of time, space and group, and offers a more active and free exclusive experience space for different customer groups.
Credits
Entrant Company
DiPit Design co, Ltd.
Category
Interior Design - Residential
Entrant Company
Octavo Designs
Category
Packaging Design - Dairy, Spices, Oils Sauces & Condiments
Entrant Company
DKSF studio x Unlimited Is Limited
Category
Interior Design - Religious Symbolic & Spiritual Buildings / Monuments
Entrant Company
for California Faucets
Category
Product Design - Bathroom Fittings / Appliances