2022 | Professional

MUSE Design Awards Silver Winner

Shanghai SCPG Songjiang Incity

Entrant Company

ECE Shanghai Co., Ltd.

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Shanghai Lishi Real Estate Co., Ltd

Country / Region

China

Located in Songjiang New Town, over 30 km away from downtown without metro connection, the 100,000 m2 Songjiang Incity posed a great challenge for the designers. Targeted at trendsetters and college students, the designers proposed the core design concept of establishing a dialogue between ACG and the real world. Based on the archaeological findings of the three levels of the Shanghai Guangfulin Cultural Site, the designer has made a clear vertical cut of the space, distinguishing between the upper, middle and lower parts of the ordinary single volume space, creating an interesting commercial experience tailored to the different user groups through the concept of three first floors, rationally giving three different spatial tones to the underground space, the lower and higher areas above ground. The façade design is intended to combine historical and cultural phenomena with the commercial concept of the project, reproducing perfectly the traces of the deposited rocks and historical profiles on the façade of the building. A sharp, rich, flowing image is created through the changing layers of three different colours and materials. At the same time, the building form is closely integrated with the outdoor space, and the outdoor space is directly connected to the three first floors. The interplay of the natural landscape plaza of the active city square dissolves the thickness of the building volume, and the S-shaped movement line is reasonably planned to improve the overall efficiency of the plan, and to cater to the different directions of the two major customer groups, bringing a dual experience. The south and north atria with distinctive vibe of ACG and the real world are photogenic spots for social media. The POKEMAN IP images pervade the whole site. and built the world's only 10-meter-high Pikachu sculpture on a platform over the main entrance.ECE presents a sustainable and multidimensional product by integrating architecture, interior and landscape design. It brings an equal-footing dialogue field for young people beyond the boundaries of time, space and group, and offers a more active and free exclusive experience space for different customer groups.

Credits

Design Director
Xin Lu
Associate Design Director
Manuel Rodriguez
Design Manager
Yunkai Zhou
Senior designer
Marcus Käss
Senior designer
Eduardo Landete
Senior designer
Daren Ren
Senior designer
Jiawei Pan
Senior designer
Mei Zhang
More Silver Winners
Interior
2022
MUSE Design Awards - Water and sky

Entrant Company

DiPit Design co, Ltd.

Category

Interior Design - Residential

Packaging
2022
MUSE Design Awards - Big D's BBQ Sauce

Entrant Company

Octavo Designs

Category

Packaging Design - Dairy, Spices, Oils Sauces & Condiments

Interior
2022
MUSE Design Awards - Dharma Drum Mountain Hong Kong - TST Branch

Entrant Company

DKSF studio x Unlimited Is Limited

Category

Interior Design - Religious Symbolic & Spiritual Buildings / Monuments

Product
2022
MUSE Design Awards - Christopher Grubb StyleDrain Collection

Entrant Company

for California Faucets

Category

Product Design - Bathroom Fittings / Appliances