2022 | Professional
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As beer market becomes more and more fungible, younger generation is seeking a beer of their own interest. They are fond of things that are simple, direct, and good-looking. They are social animals and beer is vital part of their life. Tsingtao Beer Sakura Limited edition is a serial product of Tsingtao white beer. It has its own family mark and yet it conveys a younger and delightful seasonal vibe. With several rounds of printing test, the gradation of pink is shown precisely on the can. Consumers are easily drown to the product shelf when this Sakura beer is presented.
Credits
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Birmingham City University
Category
Fashion Design - Avant-Garde
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OCAD U(Weixi Zhong)
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Architectural Design - Conceptual
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Shenzhen YUTO Packaging Technology Co., LTD
Category
Packaging Design - Office
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JS Architects + YSLIN Architects
Category
Architectural Design - Institutional