2022 | Professional

MUSE Design Awards Silver Winner

Tsingtao Beer Sakura Limited Edition

Entrant Company

Shenzhen Tigerpan Packaging Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Tsingtao Brewery Co., Ltd.

Country / Region

China

As beer market becomes more and more fungible, younger generation is seeking a beer of their own interest. They are fond of things that are simple, direct, and good-looking. They are social animals and beer is vital part of their life. Tsingtao Beer Sakura Limited edition is a serial product of Tsingtao white beer. It has its own family mark and yet it conveys a younger and delightful seasonal vibe. With several rounds of printing test, the gradation of pink is shown precisely on the can. Consumers are easily drown to the product shelf when this Sakura beer is presented.

Credits

Chief Designer
Tiger Pan
Assistant Designer
Qian Chi
Illustrator
Ping Yi
Technical Support
Zhangkun Xie
3D Renderer
Juanjuan Wu
Project Manager
Krystal You
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