United States   |  2019

MUSE Design Awards Platinum Winner

Canoo

Entrant Company

Canoo

Category

Transportation Design

Client's Name

-

Sub-Category

Alternative Fuel Vehicles

Canoo maximizes the unique benefits of EV technology by providing vehicles that have both a very large interior and very small overall footprint, perfect for city use. The minimalist design gives subscribers everything they need and nothing they don’t. Canoo offers customers a spacious and intuitive vehicle. The canoo is the result of a completely re-engineered vehicle design, eliminating wasted space throughout the vehicle and providing exceptional utility to the user. By capitalizing on EV architecture, the canoo eliminates compartmentalization and comes across as an urban loft on wheels. With the interior space of a large SUV and the exterior footprint of a compact car, the canoo holds enough space for seven people. All seating is designed to feel more like furniture. The rear seats are more like a sofa to lounge on than a cramped and segmented backseat, and the front takes inspiration from mid-century modern chairs. Cars always have been designed to convey a certain image and emotion; however, we chose to completely rethink car design and focus on what future users will actually need. Thus, we came up with this loft-inspired vehicle. When you subscribe, you think differently about a car – now the value is defined by the user benefit. We implemented the Bauhaus philosophy and started with the reduction to the absolute minimal need. We applied that approach to the seamless connectivity with the personal devices customers care most about – their phones. Canoo has chosen a minimalist approach for the user interface to provide Canoo subscribers with an experience comparable to a connected home. The user brings their own device, which is naturally personalized, intuitive and secure. Therefore, the non-driving features such as navigation, music or heating can be controlled via phone or tablet to be consistent with the user’s daily connected life.

Credits

In Charge of Design
Richard Kim
Canoo Design
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