China   |  2022

MUSE Design Awards Silver Winner

Rosa Roxburghii Tea

Entrant Company

GUANGZHOU CHEUNG YING DESIGN CO.,LTD.

Category

Packaging Design

Client's Name

Guizhou NATURALLY Food Technology Group

Sub-Category

Non-Alcoholic Beverages

In order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, it combine the aesthetic feeling of traditional culture and modern elements to interpret the life concept of returning to original nature, and staying healthy and progressive embedded in the brand. The overall design is based on the "Chinese style" illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii.

Credits

Creative director
Zhiji Dong
Designer
Lu Gu
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