2022 | Professional

MUSE Design Awards Gold Winner

fuyue

Entrant Company

googoods co., Ltd.

Category

Interior Design - Retails, Shops Department Stores & Mall

Client's Name

fuyue

Country / Region

Taiwan

“fuyue” combines the “Taoist aesthetics” of Lao Tzu.

Integrating “inter-temporal art” into the Taoist “nature as beauty,” it is simple, artistic, bold, diverse, and without limitation.

Installation design of the staircase penetrates the space of 1F and B1 through a mountain-shaped setup, descending down the mountain. We break the floor and navigate into the sales exhibition space of fuyue in B1, as if we dive into the water; the space is inspired by Lao Tzu’s “Superior goodness resembles the water”, corresponding to the philosophy of Lao Tzu as in fuyue’s fashion design.

The exhibition space on the first floor offers a simple and spacious layout, with folding glass doors creating a variety of spatial flexibility that allows for complete openness during exhibitions, compartmentalization, and versatile use of the terrace. In addition to facilitating exhibitions, it also contributes to a sense of permeability and ease of flow.

The B1 space for apparel and coffee conveys the imagery of water, extending to the neon light above the counter as well as the glass sand at the bottom of hanging rods, thereby forming a sense of shimmering spaciousness. Hanging rods incorporate a variety of metal and natural materials, ensuring that they are harmoniously coordinated with each other. fuyue provides not only clothing, but also aims to embody the aesthetics of Taoism into the style of life.

Credits

Art Director
ChiHong Chuang
Project Manager
IJu Lin
Deputy Styling Director
WeiChi Pai
Interior Design
YuWen Huang
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