2022 | Professional
Entrant Company
Category
Client's Name
Country / Region
Tsingtao Centennial Brew Beer Limited Edition
INSPIRATION:
Ivie was tasked by Tsingtao to develop the packaging design for a limited-edition centennial brew beer, which was launched to celebrate the brand’s centennial milestone in business. Tsingtao wanted to leverage this limited-edition product to showcase its DNA as a brand with strong heritage and tradition, that comes with high-quality craftsmanship. Through our deep understanding of the brand, we took the approach of communicating Tsingtao as one of the pioneers in the country, with a storytelling message of how it started delivering high quality and smooth tasting beer to consumers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ivie’s design inspiration was drawn on telling a story of how beer was transported back in the olden days. With horse-carriages being the main mode of transportation back then, we created a unique illustration of a traditional-looking horse-carriage that featured prominently in the design. Integrating expertly into the illustration are quality-sourced beer-making ingredients that forms a circular trail to communicate the journey taken by Tsingtao in delivering a top-quality beer to your doorsteps.
Credits
Entrant Company
One House Interior Design
Category
Interior Design - Service Centers
Entrant Company
Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Shenzhen CSC Landscape Engineering Design Co., Ltd Beijing Chuang Yi Shan Ce Landscape Design Co., Ltd
Category
Landscape Design - Industrial Landscape
Entrant Company
Shenzhen Biaopu Interior Design Consulting Co., Ltd
Category
Interior Design - Residential