Amplifying Identity

Tech-giant Amazon scales up their presence in Singapore with a new office spanning three floors at Asia Square. The space is twice the size of Amazon's previous office at One George Street and will house up to 700 employees from Amazon's consumer business and corporate functions. Throughout this multi-level office, the design concept is strongly influenced by Amazon’s corporate culture, with hints of local Singapore flavours to create a unique identity within the company’s larger portfolio of offices. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through Amazon’s history.

A total of fifty breakout areas and five large meeting rooms are interspersed within their three-level office for employees to have casual discussions or brainstorming sessions. To facilitate a hybrid workforce, all meeting rooms and training rooms are AV/VC capable and are equipped with video-conferencing capabilities to connect with colleagues working remotely efficiently.

Keeping in mind Amazon’s expanding workforce, selected collaboration hubs are furnished with movable furniture which can easily make way for additional work stations to facilitate expansion plans when required. Depending on the number of new additions to the team, these furniture can be partially or fully reallocated to another space without compromising the overall aesthetics and functions of the space.

With multiple stakeholders present in the same office, recreational spaces were carved out to foster interaction and relationship building. Making good use of their ample wall space, activities such as scrabble, chess, snake and ladder and spin the wheel are mounted on the walls along corridors near pantry spaces and collaboration hubs. Foosball and billiard tables are also available for employees to enjoy an occasional match with their colleagues.

Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency – all in line with Amazon’s sustainability efforts around the world.