2022 | Professional
Entrant Company
Category
Client's Name
Country / Region
Prakrishi Honey
a product extension for the mother brand Prakrushi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
hence, the transliteration of bee wings into an aesthetic manner as a visual device that not just create an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
as we can see, the design parameters of the flagship brand has lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
what makes it more interesting is the fact that the motif of a bee is turned into an interesting, engaging and informative visual that is quite different from the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. but here, the same bee turns into a heart-warming messenger!
Credits
Entrant Company
Beijing Yuanjie Landscape Design and Research Institute Co. LTD
Category
Landscape Design - Commercial Landscape
Entrant Company
inDare Design Strategy Limited
Category
Packaging Design - Non-Alcoholic Beverages
Entrant Company
Landscape Design Workshop
Category
Landscape Design - Plantscape Design
Entrant Company
Clearday interior design
Category
Interior Design - Residential