Thailand   |  2022

MUSE Design Awards Silver Winner

Mantra Plant-Based Seafood

Entrant Company

Prompt Design

Category

Packaging Design

Client's Name

IMG CORPORATION COMPANY LIMITED

Sub-Category

Fresh Food

The vision of the brand MANTRA is mainly to develop quality plant-based seafood product. In the seafood industry some anomalous and unacceptable activities were observed for example overfishing, chemical contaminants in food, the seafood demand outweighs the supply. Presently some seafood is vanishing from the menus. There was recently prediction that if overconsumption of seafood continues, by 2048 seafood may disappear. Now the plant-based food product has many competitive brands in the market. According to the research, we found that in Thailand most consumers fail to memorise the brand names due to similarities not only in the looks, the brand colors (mostly in greenish and brownish) but also without any visual identity. Therefore making the brand identity is very essential to the packaging design. The blue color is selected to differentiate our Plant-based seafood package from others whose colors are similar in the shelf. In addition we put a visual aquatic animals representation with the plant leaf symbol on the front, such as fish, squid, shrimp, crab, etc. The outer package is made from recycled paper. For the inner recyclable nylon bag is chosen instead of foil tray to minimize use of plastic making this package totally recyclable. On the back recyclable packaging materials are illustrated together with some suggestions on environment protection and ocean waste reduction.

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