China   |  2022

MUSE Design Awards Gold Winner

B11 invisible breast pump

Entrant Company

Chengdu bubujia Brand Management Co., Ltd

Category

Product Design

Client's Name

Chengdu bubujia Brand Management Co., Ltd

Sub-Category

Pregnancy & Maternity

IMANI B11 is an invisible breast pump for lactating women. It boasts a special medical micro-impulse wave developed by IMANI team to enhance the secretion of prolactin, thereby helping to relieve and care breasts for their smooth micro-circulation. B11 breast pump stands out in the crowded market of essentially identical competitors as a pioneering invisible breast pump, which can free lactating women from the trouble of holding the breast pump during the whole pumping process. Also, it is suitable to various life scenarios such as walking, doing housework, working and travelling, consequently allowing pumping breast milk at any time. Besides the general function of pumping and collecting milk, B11 breast pump is also dust-proof and antibacterial, serving as a corrector and protector for breasts, as well as a nasal aspirator. B11 breast pump, weighting only 200g, is hand-free in use with the minimum noise, high comfort and invisibility, making it adaptable to many daily scenarios, including travelling, sleeping and even working. To ease lactating women suffering from thin breast ducts and excessive residual milk, B11 breast pump provides a corresponding function mode for them to effectively pump out residual breast milk by adjusting the frequency and the duration, consequently removing the trouble of cleaning the stains on the underwear. Moreover, according to experimental reports and surveys, 70% of lactating women, after wearing B11 breast pump for 28 consecutive days, had their nipple shapes improved, which not only reduced their pain in the pumping process, but also made breastfeeding smooth. In addition, when babies are weaned, B11 can further accompany them until they are 6 years old, functioning as a nasal aspirator to alleviate stuffiness and clear nasal mucus in newborn babies’ delicate noses.

Credits

UI designers
Qingqing Gui
product appearance designer
Xingpeng Ma
structural technology designer
Jianbo Hu
user experience designer
Yan Zhang
product architect
Wei Zhang
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