Erase Boundaries

Located in the center of the metropolitan area where the commercial complex combines park area, the shop is a symbol of going outdoors in daily living, a corner of nature in city life. Blurring the boundary of metropolis and nature, the brand’s visual identity, rope, symbolizes the connection between people and nature. The design of the shop wishes to establish a sense of tranquility and ease just like camping outdoors while one enters the shop from the streets’ hustle and bustle.



The overall design echoes the brand’s concept and logo, bringing in challenging outdoor activities into customers' daily living. The visual identity depicting mountain ridges and hiking pathways are reinterpreted by use of wooden veins, creating an intimate feeling towards nature and outdoor activities’ philosophy. Applying the art craft technique of metal casting, the designer creates 25-meters-long ceiling lights in the shape of twined rope near the counter to echo with the brand’s logo. While the counter’s mountain rock image is made of geometrical shapes, the staircases combine a landscape of rocks, gravels, trunks, such natural elements. This design not only symbolizes mountain climbing, it also gives customers a chance to walk on it trying out the products in a similar environment. Holding on the ropes, stepping on the rocks, the design establishes a professional attitude of the brand while creating a natural atmosphere in the shop.



Striking a great balance between professional knowledge and sentimental feeling, it is a bridge to connect indoor to outdoor, the brand to the customers and the commercial area to nature. With great use of organic textures and outdoor symbols that turns the shopping experience around, consumers can feel at ease while choosing the products.



In addition, the whole project is selective in low carbon footprint products and recyclable materials. The ceiling is designed minimalistic reducing use of extra building materials while maintaining the original piping system. The image of nature and organic textures not only create an imagination of the outdoor environment, it also reminds customers of the responsibility to protect our surroundings in spite of living.